The Project "Poparchive" is focused on collecting and presenting important moments and complexes of popular music history. Video- and audiosamples allow the user to get an insight of musical phenomena in the last decades that influenced the development of nowadays popular music culture. The project is a cooperation between ((audio)) Ästhetische Strategien, Moving Image Lab Innovations-Inkubator Lüneburg and Poparchive GmbH.
This pilot project enables soul and jazz lovers to relive the history and development of "Atlantic Records".
No other label was as eminent for the distribution and establishment of black music in times of the discrimination in America and the careers of Aretha Franklin, Otis Redding and others, as Atlantic Records. The interviews and epic moments of the history of this independent record company are now to be presented to a broader audience to gain information about this milestone of music and cultural history. Wolfgang Lorenz captured a very personal and authentic portrait of Ahmet Ertegun, Jerry Wexler, Ben E. King among other personalities who represented the sound of Soul of the 60s and 70s in America.